Do the Unthinkable
Challenge
Lenovo needed help launching a new line of laptops, ThinkBook, to a global Gen Y&Z workforce.
Result
Raised brand awareness 3% in key global markets, drove ThinkBook to #1 Lenovo Channel sold device EMEA wide.
Challenge
Lenovo needed help launching a new line of laptops, ThinkBook, to a global Gen Y&Z workforce.
Result
Raised brand awareness 3% in key global markets, drove ThinkBook to #1 Lenovo Channel sold device EMEA wide.